We’ve expanded Channel Insights to include German channel partner data, giving you visibility into 4000+ channel partners, across one of Europe’s key markets.

Channel Insights is Cavell’s platform for discovering and understanding the IT & Telecoms channel, built using continuously refreshed public company data. Since its launch in 2024, it has helped vendors and service providers identify the right partners faster and make confident, data-led go-to-market decisions.

With Channel Insights, you can:

• Discover and prioritise the right channel partners for your business
• Analyse your competitor’s channels and uncover whitespace opportunities
• Audit your existing partner ecosystem to understand whether your partners are actively promoting you (or your competitors)
• Build targeted segments for sales, marketing, and GTM execution based on product offering, supported vendors, company size, target industry focus and more

Find out more about the Channel Insights platform here.

Germany is our first non-English speaking market and marks the start of a broader expansion planned for Channel Insights this year. With this addition, Channel Insights now covers nine markets globally including UK, Ireland, US, Canada, South Africa, Australia, New Zealand, Singapore and Germany.