Cavell

Enablement has moved far beyond simply connecting voice into collaboration platforms. Cavell opens Enable 2026 by examining how the market has evolved from voice and platform connectivity, through value-added services, and towards AI-enabled communications.

Drawing on Cavell research, the keynote will explore where growth is emerging, which services are becoming most important and where providers should focus their investment over the next three years.

Microsoft Teams, Zoom and Webex have created major opportunities for providers to enable voice and communications around collaboration platforms. As these markets mature, this panel asks where the next phase of growth will come from.

Service providers will examine what customers are buying today, where margins are being created and how propositions need to evolve through managed services, compliance, recording, mobility and customer experience.

Featuring

• Matt Siemens CEO, NUSO
• Tom Arbuthnot Co-Founder, Empowering.Cloud
• Paul Holden Managing Director, Advania

AI is moving rapidly from experimentation towards deployment, but enterprise priorities do not always match the industry hype.

Cavell will reveal new research into how organisations are adopting AI across communications and CX, the outcomes they expect, where budgets are being allocated and the barriers preventing projects from moving into production.

AI changes more than the product portfolio. It changes how providers identify opportunities, communicate value, deploy solutions and support customers.

This panel explores the commercial and operational capabilities providers need to turn AI into a meaningful revenue stream, including new sales skills, outcome-led propositions, partnerships, deployment, optimisation and pricing.

Featuring

• Mark Bunnell COO, Nuwave Communications
• Vicki Rishbeth CTO, Focus Group
• Lucy Thornton Managing Director, Cloud Sales Europe, Cloud & Security, NTT DATA

Enterprise AI strategy tells only part of the story. Cavell's end-user research looks at what is happening at employee level, including which tools people are using, where AI is improving their working lives and where shadow AI is emerging.

The session will examine whether employees are seeing real productivity improvements and how their expectations for workplace communications tools are changing.

What happens once AI moves from a pilot into the real enterprise environment? Enterprise technology leaders discuss their experience of adoption, from governance and compliance to integration, employee behaviour and proving ROI.

The session gives providers a direct customer perspective on what enterprises need from technology companies supporting their AI journey and what builds trust in an AI partner.

A new generation of AI-native companies is reshaping how businesses communicate with customers. From conversational AI and voice agents to increasingly autonomous workflows, these technologies are creating opportunities beyond traditional communications portfolios.

The panel will explore where AI-native solutions fit alongside UCaaS and CCaaS, what customers are buying and how service providers, MSPs and channel partners can build sustainable revenue around these emerging capabilities.

Featuring

• Jörg Zeddies General Manager, Miyon AI
• Rodrigo DeCossio Vice President Sales North/South Europe + MEA, Parloa

AI is transforming how businesses communicate, but it may also make voice more valuable rather than less. From AI agents and conversational intelligence to customer experience and the growing value of conversational data, this panel considers the future role of voice.

Panellists will examine where AI agents may replace human conversations, who will own and monetise conversational data and what the communications provider of 2030 could look like.

Featuring

• Harkirat Degun CTO, Resonate
• Andy Wood Global Senior Strategy Leader, Vodafone Business

Cavell's analysts close the day by bringing together the major themes from Enable 2026. They will consider what remains attractive in traditional enablement, where AI is creating genuinely new opportunities and what providers should prioritise for 2027 and beyond.

The session will identify the clearest growth opportunities, challenge overhyped propositions and conclude with audience questions.