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Contact Centre Market Evolution Report 2026
Stand out from the saturated contact centre market by enhancing your customer experience.
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About the Research

The CCaaS Market Evolution report provides a comprehensive view of the rapidly changing contact centre technology landscape. It highlights the pivotal role of AI in transforming customer interactions, and how the industry is adapting to the these new technologies.

 

It also forecasts steady growth in agent demand alongside a significant rise in automated interactions by 2031. The report notes the increasing adoption of cloud-based agents and the integration of Microsoft Teams into contact centre platforms.

 

The report further outlines the changing nature of the CX industry, influenced by (but not exclusively by AI), and the struggles and benefits the industry is current undergoing. This also includes a summary of the latest key trends in the CX space and the impact those are expected to have on the channela dn the broader CX industry.

 

Our report deliveries include a 1-hour workshop with one of our analysts to answer any questions you have on the research.

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Table Of Contents
Executive Summary
  • Analyst note
  • Forecast takeaways
  • Key takeaways
  • Actions for service providers
  • Actions for vendors
Convergence in the Contact Centre Market
  • Contact centre evolution
  • Convergence map
  • Hyperscalers and CRMs
  • Contact centre vendor portfolio
  • Intelligent Workplace
  • Convergence explained
Emerging CX and CC Trends
  • Informal Vs Formal
  • Optichannel
  • Voice fraud
  • CCaaS channel
  • Professional services
Emerging Technology Areas
  • WhatsApp and Viber
  • vCons
  • MCP servers
  • Emerging technology watchlist
Current State of AI
  • AI-race
  • AI adoption
  • Data integration and orchestration
  • Desire for AI
  • Agent experience
AI Use Cases
  • Most common use cases
  • Automated quality management
  • Alternative revenue streams
  • Telecoms example
Future Trends In Automation/AI
  • Phases of automation
  • Machine to machine
  • Empathetic communication
  • Future of human agents
  • Agentic AI
  • Agentic customer journey
Pricing
  • Scope and methodology
  • Emergence of new models
  • Geographic variation
  • Add-on pricing
  • AI receptionist use case
About Cavell
  • How can Cavell help you?
  • Member Portal
  • Feedback
Appendixes
  • Methodology
  • Cavell CCaaS definitions
  • Industry definitions
Enquire About Our Latest Contact Centre Market Evolution Report
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